Yaspa Index Reveals Security and Ease of Use as Top Payment Priorities in 2025

Security and Simplicity Take Priority

The inaugural Yaspa Index, based on a survey of over 2,000 UK adults, provides insights into emerging payment trends and consumer preferences, particularly regarding awareness of “Pay by Bank” transactions.. According to the study, 72% of respondents ranked security among their top three considerations when selecting a payment method. Ease of use followed closely at 66%, while speed was a priority for 47% of users. In contrast, loyalty programs (7%) and rewards points (16%) were significantly less important, indicating that while incentives play a role in customer retention, users prioritize safety and seamless transactions over perks.

Limited Awareness of “Pay by Bank” Transactions

Despite the growing presence of account-to-account payments powered by open banking, only 55% of respondents were familiar with the term “Pay by Bank.” The remaining 45% remain unaware of this payment method, highlighting the need for greater consumer education on its benefits and functionality.

Kate Marsden, CMO at Yaspa, emphasized the importance of aligning payment strategies with consumer preferences. She noted that operators looking to stay competitive in the digital and mobile-first market must integrate real-time payments and prioritize secure, fast transactions to enhance the user experience.

Access the Full Report

The Yaspa Index 2025 is now available, offering detailed insights for eCommerce and iGaming operators aiming to optimize their payment solutions. The full report can be accessed here: Yaspa Index 2025.