Yggdrasil Expands UK Presence Through Partnership with Rank Group
Yggdrasil has partnered with Rank Group, one of the UK’s leading operators, to bring its slot portfolio to a wider audience. Through this agreement, Yggdrasil’s games will now be available across Rank’s major brands, including Grosvenor Casinos and Mecca Bingo.
Bringing Yggdrasil’s Slot Portfolio to Rank’s Players
With this partnership, Rank’s UK customers can now access Yggdrasil’s latest releases, including Max Elements GigaBlox and Trickstar Spins.
Additionally, well-known legacy titles such as Valley of the Dead, Golden Fish Tank, and the Vikings series are now part of the offering.
YGG Masters Content Joins the Lineup
Beyond its own portfolio, Yggdrasil is also bringing content from its YGG Masters program to Rank’s brands.
Popular titles such as King Power and Shark Bait will now reach a broader player base.
Enhanced Gameplay with Game Engagement Mechanics
Yggdrasil’s proprietary Game Engagement Mechanics (GEMs), including MultiMax and DoubleMax, are now available to Rank players.
This deal follows a period of rapid UK expansion for Yggdrasil. The company has recently secured agreements with several major operators, reinforcing its strong start to 2025.
Executive Perspectives on the Partnership
Jose Simon, Chief Commercial Officer at Yggdrasil, highlighted the strategic importance of the deal:
“In any market, large or small, success is often influenced by the partners you choose to collaborate with. The Rank Group offers us an incredible opportunity to grow our market share in a competitive jurisdiction with a leading operator, and we couldn’t be more pleased with this partnership.”
Nolan Frendo, Casino Games Manager at Rank, emphasised the value of Yggdrasil’s content:
“Yggdrasil needs no introduction as a creator and distributor of truly great content, and we pride ourselves on being able to attract the best games from the biggest names in the industry for our players. Yggdrasil fits that bill, and this deal sees us bring a huge amount of established and proven content to our online casinos.”