Yggdrasil strengthens UK market presence with Bally’s integration
Yggdrasil has expanded its reach in the UK by entering into a partnership with Bally’s, enabling the full integration of its slot portfolio across major Bally’s brands, including Virgin Games and Jackpotjoy. The deal supports Yggdrasil’s strategy to grow its presence in key regulated markets.
Yggdrasil’s content now live on Bally’s platforms
Bally’s UK customers can now play Yggdrasil’s entire slot offering. This includes popular series like Vikings and new releases using Game Engagement Mechanics (GEMs) such as DoubleMax™. The deal also covers titles from the YGG Masters program, including 7×7 Zeus and Big Bucks Bison 10k Ways.
Focus on strategic market expansion
Yggdrasil continues to build its position in regulated markets. The UK remains a key focus. The partnership with Bally’s helps increase visibility and player reach across the country.
Company representatives comment on the deal
Jose Simon, Chief Commercial Officer at Yggdrasil, said:
“Bally’s has a major presence across the UK and we are delighted to roll out our comprehensive slot offering to its players. We have made a strong commercial start to the year which this deal only reinforces, with our goal of putting our best-in-class content in front of as many players as possible to further grow the Yggdrasil brand.”
Dezso Pazmany, Head of Product Operations at Bally’s, added:
“Yggdrasil is widely recognised as a leading creator and distributor of exceptional content, and we take pride in offering our players top-tier games from the industry’s biggest names. Yggdrasil perfectly aligns with this vision, and this partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos.”