Zeal and Bet-at-home Expand Content Offering with New Germany Partnership
Zeal Instant Games has strengthened its presence in Germany through a new content partnership with Bet-at-home. The agreement brings Zeal’s growing portfolio of instant win and slot titles to the operator’s German platform, with the first games already available and more scheduled for release in the coming months. The collaboration aims to enhance Bet-at-home’s content library while broadening Zeal’s reach in the regulated market.
Zeal Titles Go Live on Bet-at-home’s German Platform
Zeal Instant Games has entered into a new partnership with Bet-at-home that enables the integration of its slot and instant win titles into the operator’s German website. The initial selection of games is now live, marking the beginning of a rollout that will continue into 2026 as Zeal adds new releases to its portfolio.
The agreement aligns Zeal’s expanding catalogue with Bet-at-home’s established position in Germany’s regulated online gaming market. Titles currently available include The Bookmaker, Crime Scene and Vegas Blaze, all of which have been positioned as part of a wider effort to offer varied and engaging experiences to players.
Alex Green, VP of Games at Zeal, highlighted the significance of the partnership and the company’s broader ambitions. He said:
“Our mission is to make innovative, high-quality games accessible to the widest possible audience. With Bet-at-home, we are gaining a partner that has held a strong position in the market for many years.
This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
Bet-at-home CEO Claus Retschitzegger emphasised the strategic value of the deal for the operator. He stated:
“We are delighted to have Zeal Instant Games as a partner known for quality, creativity and reliable performance. The new Zeal titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences.
This partnership is an important element of our growth strategy.”
Partnership Follows Strong Growth for Zeal
The collaboration comes during a period of expansion for Zeal. The company recently reported revenue of €162.6 million for the first nine months of 2025, reflecting year-on-year growth of 34%.
Its games division performed even more strongly, recording a 51% increase supported by ongoing portfolio growth and multiple content partnerships that have expanded its catalogue to nearly 600 titles.
With Bet-at-home now distributing Zeal’s games to German players, the supplier aims to further consolidate its position in one of Europe’s most competitive regulated markets.