SIS partners with Premier Kladionica

Sports Information Services (SIS), the premier provider of round-the-clock live betting services, has recently entered into a new partnership with Bosnia and Herzegovina’s largest operator, Premier Kladionica. As per the agreement, SIS’s horse and greyhound racing content will now be available on Premier Kladionica in a Watch and Bet format.

SIS is strengthening its global presence

Through SIS’s innovative Watch and Bet model, bettors will now have access to premium live streams of horse and greyhound racing events from around the world. They will also have access to early prices and derivatives without the need to place a bet beforehand. This exciting development is expected to increase customer engagement and generate additional revenue for Premier Kladionica.

SIS’s live racing channel will enhance Premier Kladionica’s existing racing offerings by including a variety of UK, Irish, and Mexican greyhound races, as well as a wide range of horse racing events from different parts of the globe. This will provide the operator with profitable short-form content throughout the day.

This deal further underscores the growing popularity of SIS’s Watch and Bet content among operators worldwide. Partnering with Bosnia and Herzegovina’s biggest operator allows SIS to strengthen its global presence and continue its expansion in the industry.

High-quality racing content

Dave Richardson, Commercial Sales Manager at SIS, expressed his satisfaction with the partnership, stating, “We are pleased to collaborate with Bosnia and Herzegovina’s largest operator and are excited to offer their customers high-quality short-form live racing content from the world’s best racetracks throughout the day. The Watch and Bet content continues to attract new customers globally, and this latest deal is a testament to its increasing popularity among online operators who aim to drive customer engagement.”

Toni Boras, Chief Operating Officer at Premier Kladionica, shared his enthusiasm for the collaboration, saying, “We are delighted to work with SIS and look forward to expanding our portfolio of horse and greyhound racing events for our customers. By utilizing SIS’s Watch and Bet model and the regular betting opportunities it provides, we expect to enhance customer engagement and increase revenues. Although horse and greyhound racing are in the early stages of development in our market, with our strong market position, large player base, and SIS’s exceptional live racing content, we are confident that this product is destined for success.”