Date: 01.02.2024

by Mateusz Mazur

7777 Gaming and Azerlotereya Forge Strategic Partnership with Exclusive Game Releases

7777 gaming, a dynamic force in the iGaming industry, has announced an exciting partnership with Azerlotereya, Azerbaijan’s leading national lottery operator.

This collaboration marks the debut of five custom games specifically designed for Azerlotereya, reflecting 7777 gaming’s commitment to innovation and tailored gaming experiences.

Initial Batch of Games to Enhance Player Experience

The first release includes five games inspired by popular digital lottery formats: Sea of Treasure, Diamonds of Majesty, Lucky Clover, Bucks Detective, and Cash 20x. These games are crafted to offer players engaging storylines and state-of-the-art technology, promising an unparalleled gaming adventure.

With an ambitious plan to deliver a total of 20 custom games by the end of 2024, 7777 gaming aims to enrich Azerlotereya’s offerings with a new game launch each month. This initiative ensures a constantly evolving and diverse gaming selection for players.

Insights from 7777 Gaming’s Account Manager

Asya Raykova, Account Manager at 7777 gaming, expressed enthusiasm about the partnership, stating, “We are thrilled to embark on this extraordinary journey with Azerlotereya. Crafting custom games is not just our expertise; it’s our passion. We’re eager to bring a fresh and exhilarating gaming experience to Azerlotereya’s audience, setting new standards in the digital lottery space.”

With a storied history since 2001, Azerlotereya, through its Azerlotereya and Misli brands, has established itself as a cornerstone in the lottery and sports betting industry. The exclusive games will be available on the Azerlotereya platform, accessible through, where players can dive into the new gaming experiences.

Our Comment on the 7777 Gaming and Azerlotereya Collaboration

The strategic alliance between 7777 gaming and Azerlotereya represents a significant milestone in the digital lottery domain, blending customized gaming solutions with a rich heritage of lottery services.

This partnership not only signifies the growth potential within the iGaming industry but also highlights the importance of personalized and innovative gaming content in enhancing player engagement. As 7777 gaming continues to unveil new titles, the anticipation for what lies ahead promises to keep the gaming community eagerly awaiting each monthly release.