AI-Media Partners with DAZN to Enhance Sports Streaming Accessibility
AI-Media, a frontrunner in captioning technology solutions, has announced a landmark partnership with DAZN, a leading sports entertainment streaming platform, to elevate the accessibility of sports content for global audiences. This collaboration underscores both entities’ commitment to inclusivity, leveraging AI-Media’s cutting-edge LEXI Tool Kit to integrate multi-language and translated captions across DAZN’s live and recorded sports content.
Revolutionizing Sports Content with AI-Powered Solutions
AI-Media’s LEXI 3.0, the latest in automatic captioning technology, introduces groundbreaking features such as speaker identification and AI-enhanced caption placement, boasting an accuracy rate exceeding 98%. This advanced technology will cater to the regional nuances of DAZN’s diverse content, ensuring that even the most challenging pronunciations and complex spellings are accurately captioned.
DAZN will utilize AI-Media’s Alta IP Caption Encoder for delivering LEXI Live captions, offering a seamless integration into IP video environments through a virtualized, API-powered software solution. This end-to-end solution will ensure that DAZN’s vast array of premium sports content is accessible to a wider audience, including individuals with hearing impairments.
Bridging Language Barriers in Global Sports
The initial rollout will feature Spanish and English captions for the EMEA and US markets, with plans to expand language support to include French, German, Italian, Arabic, Japanese, and more through LEXI Translate. This strategic move aligns with DAZN’s global expansion strategy, ensuring that sports fans worldwide can enjoy content in their preferred language.
DAZN’s FAST (Free Ad-supported Streaming TV) Channels will benefit from AI-Media’s LEXI Recorded solution, designed to provide accurate and cost-effective captions for pre-recorded content. This solution is vital for the high-volume captioning needs of recorded sports content, ensuring timely delivery without compromising quality.
Cost-Efficiency Meets High-Quality Captioning
Transitioning to AI-Media’s LEXI platform allows DAZN to offer multi-language captions across its channels at a fraction of the cost of traditional human captioning services. This cost-effective approach does not sacrifice quality, enabling DAZN to enhance accessibility while optimizing resources.
Mark Lovatt, General Manager of Global Strategic Accounts at AI-Media, expressed excitement about the partnership, highlighting the role of AI in transforming the industry. “We’re uniquely positioned to deliver high-quality captions for DAZN at a lower cost, marking a significant milestone in our expansion into the global sports market,” said Lovatt.
James Pearce, SVP Broadcast & Streaming at DAZN, praised the collaboration, emphasizing DAZN’s commitment to leveraging technology for enhancing viewer experience. “This partnership with AI-Media reinforces our customer-centric approach, and we’re eager to extend these services across our platforms,” Pearce remarked.
Our Comment on the Article
The partnership between AI-Media and DAZN represents a significant advancement in making sports entertainment more accessible and inclusive for audiences around the globe. By harnessing AI-powered technologies, this collaboration not only improves the viewing experience for individuals with hearing impairments but also breaks down language barriers, allowing fans from diverse linguistic backgrounds to enjoy sports content. As AI-Media continues to lead the way in media accessibility, this partnership exemplifies how strategic collaborations can drive positive change and broaden the reach of sports entertainment in the digital age.
