Gaming Innovation Group Boosts SEO Services with Titan Inc Acquisition

Acquisition Details

Announced this morning, GiG has secured ‘heads-of-terms’ to acquire UK-based Titan, a specialist supplier of SEO-optimized content services for iGaming media campaigns, for €3.2 million.

The acquisition is structured in three instalments: an initial payment of €1 million upon deal closure, followed by two further payments of €1 million each over the next 12 and 24 months. This arrangement is subject to due diligence and board approval, with the closing expected in July 2024.

Dealmakers emphasized the strategic benefits of this acquisition, stating, “This strategic acquisition will significantly enhance GiG’s operational efficiency and market position, as cost savings and operational efficiencies underscore the strategic rationale for this acquisition.”

Integration and Operational Efficiency

Titan’s SEO and content services will be integrated into GiG’s Media business, which anticipates a reduction in campaign-related costs by up to 50% across its expanding network of websites. This integration is expected to provide substantial cost savings and enhance service quality, aligning with GiG’s objective to optimize its value chain, revenue, and EBITDA margin.

CEO Jonas Warrer commented on the acquisition, saying, “This acquisition highlights our ambition to continue optimising our value chain, revenue and EBITDA margin. We will achieve substantial cost savings by integrating Titan’s SEO and content expertise while significantly enhancing our service quality.”

Leadership and Vision

The acquisition brings Titan’s SEO and content services team into GiG, led by agency founder Lee Tadd. Expressing his enthusiasm, Tadd stated, “We are thrilled to join forces with GiG Media. Our combined expertise will enable us to deliver exceptional value to our clients and stakeholders. We look forward to leveraging our strengths to drive innovation and excellence in SEO and content services.”

This move is part of GiG’s broader strategy to bolster its Media business, which is set to become a standalone entity in the second half of the year, as agreed by corporate investors.

GiG’s Q1 trading saw record revenues of €36 million, with a significant contribution from the Media segment, which brought in €28 million. This growth trajectory was supported by recent M&A assets like Kafe Rocks and AskGamblers.