Sporting Risk and Amelco Team Up to Enhance Player Props Offerings
Sporting Risk, specialists in betting, forecasting, and analytics in sport, have entered into a significant content agreement with Amelco, a sports betting and platform provider. This strategic collaboration aims to deliver an advanced sports betting package to Amelco’s partners.
Expanding Amelco’s Market Presence
The partnership will enhance Amelco’s footprint in key markets such as Europe, the UK, South Africa, and North America.
Amelco, renowned for its comprehensive sportsbook and platform services, partners with industry giants including Fanatics, Hard Rock Bet, Entain, BET99, and Flutter Entertainment.
Comprehensive Betting Package
The new offering includes extensive coverage of top-flight football leagues, featuring 42 player markets, 16 team markets, and 14 match markets.
These can be combined in various configurations using pre-canned Betbuilders, offering endless possibilities for bettors.
Additionally, BetPrompts will provide data-driven insights, enhancing the betting experience with rationale and context.
Access to Elite Competitions
Amelco’s portfolio will now include key football competitions such as the Premier League, Champions League, and Europa League.
The partnership will also deliver specialist content for top-tier leagues from Japan, the English Premier League, and South Africa’s Premier Division, among others.
Advanced User Interface and Trading Tools
Sporting Risk’s advanced User Interface (UI) will be utilized by Amelco to facilitate immediate pricing adjustments and product manipulation.
This trading tool can apply custom rules to various market segments, categorized by leagues, bet types, teams, players, and specific props, which can be implemented manually or via API.
Efficient Integration and Implementation
Sporting Risk ensures a streamlined integration process for partners, reducing resource requirements and accelerating timelines for going live.
This efficiency is aimed at delivering an exceptional betting experience swiftly and effectively.
Statements from Key Executives
Andy Phillips, CCO at SportingRisk.com, highlighted the synergy between the two companies: “Our predictive modelling and sports analytics capability complement Amelco’s premier sports betting offering perfectly. We specialize in delivering exceptional value and will be able to amplify Amelco’s expansion strategy in key regulated markets.”
Brandon Walker, Head of Business Development at Amelco, expressed enthusiasm for the partnership: “We’re delighted to be teaming up with Sporting Risk to boost our selection of player props and interval-based betting markets. Sporting Risk has developed some of the industry’s most sophisticated pricing models available – which we’re incredibly pleased to bring into our platform and trading solutions.”
