Sportradar Introduces Micro Markets for ATP Tennis
Sportradar is gearing up to transform the betting industry by introducing micro markets, a next-generation in-play betting solution that promises to open new revenue streams for operators. The latest advancement comes through a collaboration with Tennis Data Innovations (TDI) and will debut for ATP tennis matches this October.
Enhanced In-Play Betting in Tennis
Sportradar’s micro markets, already available in popular sports like soccer and table tennis, enable bettors to place wagers on short-term outcomes within a game. This dynamic form of betting enhances the level of engagement for fans and offers operators more frequent betting opportunities.
By combining advanced artificial intelligence and TDI’s vast tennis data, Sportradar aims to deliver a more granular betting experience. The new system will process hundreds of thousands of data points per match, offering eight micro markets and up to 1,500 unique betting opportunities in each game.
Specific Betting Markets in ATP Tennis
Micro markets in ATP tennis will include a variety of in-depth options such as:
- Next breakpoint
- Will the next serve be an ace, rally, or double fault?
- Who will serve the next ace?
- Outcomes for each point (Player 1 winner, Player 1 error, Player 2 winner, Player 2 error)
- Total shots in a point
- Last stroke type (e.g., serve, return, forehand, backhand, or volley)
Strategic Vision for Future Growth
Karl Danzer, SVP of Odds Services at Sportradar, emphasized the importance of this innovation: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar’s ambitions don’t stop with tennis. The company plans to roll out micro markets for other major sports such as American football, baseball, basketball, and ice hockey in 2025.
