Shape Games Partners with Paf to Enhance User Experience
Shape Games, a front-end solutions provider and part of the Kambi Group, has signed a long-term partnership with Nordic operator Paf.
Advanced Front-End Technology for Paf
As part of the agreement, Paf will gain access to Shape Games’ next generation sportsbook software development kit (SDK), enabling the operator to integrate a full suite of UX development tools.
This collaboration aims to improve Paf’s user interface and create more personalised product journeys for its customers.
Strengthening Ties Within the Kambi Group
Paf is the latest operator to adopt Shape Games’ customisable front-end technology, joining a growing list of Kambi partners that includes BetCity, betJACK, BetWarrior, and Svenska Spel.
Martin Mouroux Dam, Managing Director at Shape Games, highlighted the importance of this partnership, stating: “We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe’s leading operators via our next generation sportsbook SDK.”
Paf’s Commitment to Customer Experience
Sara Björk-Södergård, Chief Information Officer at Paf, expressed the company’s enthusiasm for the partnership: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice. We look forward to working closely with Shape Games as we deliver a top-class betting experience for our customers.”
