ReelPlay Joins Relax Gaming’s Silver Bullet Programme

A Long-Standing Partnership

ReelPlay and Relax Gaming have a partnership history that spans over five years, during which they have collaborated on more than 70 game releases.

Some of the most notable titles from this collaboration include El Dorado Infinity Reels and Hypernova Megaways. ReelPlay was also one of the pioneering studios to introduce Dream Drop titles, with games like Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop awarding over 150,000 jackpot wins and distributing more than €2.5 million in total.

Benefits of the Silver Bullet Programme

By joining the Silver Bullet programme, ReelPlay is set to gain additional commercial advantages, along with improved contractual efficiencies.

This includes faster access to markets and increased visibility among players in both popular and emerging regions.

The transition allows ReelPlay to focus on creating innovative and high-quality gaming content while benefiting from the extensive distribution network provided by Relax Gaming.

The first release under this new agreement, Pay Pig 10K WAYS, is scheduled to launch on 17th October, marking the start of this new phase in ReelPlay’s partnership with Relax.

Industry Reactions

Nicholas Hammon, Aggregation Business Director at Relax Gaming, highlighted the importance of this strengthened partnership: “ReelPlay have been a trusted aggregation partner of Relax for many years now, and we’re truly excited to take it to the next level as they join our Silver Bullet programme. We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide.”

David Johnson, CEO at ReelPlay, also expressed enthusiasm: “We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team which has grown considerably since 2019 and leveraging our mutual strengths to extend the reach of ReelPlay games, and indeed those of close partner studios delivered by ReelPlay, to Silver Bullet operators.”