Betway Partners with Incentive Games for New Free-to-Play Football Game

Betway Teams Up with Incentive Games for New Football Game Launch

Incentive Games, a B2B games provider, has entered into a strategic partnership with global online betting and gaming brand Betway. The collaboration will bring a new Free-to-Play football game to Betway’s customers in the UK and Ireland, launching in time for the upcoming football season. The game is designed to enhance customer engagement, providing players with a unique, interactive experience.

The new Free-to-Play football game, developed by Incentive Games, gives users the chance to collect bet builder-style bets throughout the week, with a chance to win cash prizes based on match outcomes.

Between Monday and Friday, players can unlock fixtures for the weekend’s football matches. Each fixture will include two win conditions that players need to meet to secure a prize. Players return to the game over the weekend to check the actual results, with the possibility of winning higher rewards for meeting more conditions. A perfect score across five fixtures will give users a chance to share a jackpot prize.

Behind the scenes, Incentive Labs – the R&D and AI arm of Incentive Games – will be continuously analysing user behavior. Their efforts will focus on refining the game’s features by leveraging data insights, smart segmentation, and AI-driven rewards. This technology-driven approach aims to further personalize the experience for players, increasing engagement and retention.

Industry Reactions

Victoria Harnett, Product Lead at Incentive Games, commented on the partnership, stating: “We’re incredibly proud to be collaborating with Betway on this exciting new product. Our team is tirelessly crafting a truly new engaging experience for Betway’s customers that will elevate their enjoyment of the sport. We’re confident that the game will be a valuable addition to their current offering.”

Betway’s CEO, Anthony Werkman, also expressed his enthusiasm for the collaboration, saying, “We are thrilled to partner with Incentive Games and add this innovative Free-to-Play football game to our offering. Football is the biggest sport for our global brand, and this collaboration allows us to bring something fresh and fun to our customer experience.”