Svenska Spel Integrates Abios’ Esoccer Offering to Enhance Sports Betting Portfolio
Svenska Spel has expanded its sports betting portfolio through a partnership with Abios, a Kambi Group company, to integrate a comprehensive esoccer offering. This collaboration aims to enhance user engagement by providing real-time data, streams, and a wide range of betting options.
Abios Supplies Svenska Spel with Esoccer Platform
Abios, a subsidiary of the Kambi Group, has entered into an agreement with Svenska Spel, a leading Swedish operator, to supply its full esoccer product line. This offering includes odds, streams, and widgets, all powered by real-time data from official rights holders.
Abios employs automated models managed by an expert trading team to provide over 12,000 matches monthly. Having been a part of the Kambi network since 2023, Abios’ esoccer product has consistently performed well, ranking among the most popular leagues by number of bets placed.
Svenska Spel holds a significant position in Sweden’s regulated gambling market, with a broad online presence that encompasses both sportsbook and casino services.
The operator is also a sponsor of Swedish sports, contributing to various initiatives, including women’s hockey and the national football team.
Statements from Abios and Svenska Spel
Anton Janér, Managing Director and co-founder of Abios, commented: “As a company founded in Stockholm, we’re incredibly happy to power Svenska Spel, one of the most well-known brands within Swedish sports. Esoccer has grown rapidly for us in recent months, and it is exciting to see that the novel product features we’ve rolled out have gained traction and boosted results for our partners”.
Ida Björklund, Head of Sports Betting at Svenska Spel, highlighted the value of the new addition. “By adding esoccer to our offering, we allow our customers to enjoy an exciting new product that has grown rapidly in popularity. The opportunity for customers to follow their bets throughout the match by watching streams bolsters the user experience, acting as a fantastic complement to our broad and deep offering,” she said.
With this partnership, Svenska Spel aims to strengthen its position within the Swedish sports betting landscape by offering a dynamic and interactive betting experience. The integration of Abios’ technology allows Svenska Spel to cater to the growing demand for esoccer, a product that has quickly gained popularity among users.
