Date: 27.06.2023

by Mateusz Mazur

Pragmatic Play strengthens Latin American presence with Salsa Technology partnership

Pragmatic Play, a leading content provider in the iGaming industry, has taken a significant step towards solidifying its position in Latin America through a partnership with Salsa Technology, a renowned iGaming solutions provider in the region.

Pragmatic Play is strengthening its presence in Latin America

This collaboration opens up access to Pragmatic Play’s extensive portfolio of games for even more players in Latin America. The agreement encompasses the provider’s impressive collection of slots, featuring award-winning classics like Gates of Olympus™ and Sugar Rush™, as well as recently released titles such as Zeus vs Hades – Gods of War™. Additionally, Pragmatic Play’s flagship game in LatAm, Spaceman, will also be available.

In addition to slots, Salsa Technology will also aggregate Pragmatic Play’s live casino vertical, offering player-favourite games like Sweet Bonanza CandyLand and PowerUP Roulette, along with classic table games infused with intriguing twists.

Furthermore, Salsa Technology will benefit from Pragmatic Play’s Virtual Sports content, which includes detailed 3D renderings of sports such as horse and greyhound racing, football, and motorsport.

This partnership marks a significant milestone for Pragmatic Play in the region, following recent collaborations with Vem Betar, Juegalo, and Land Vegas. It underscores Pragmatic Play’s commitment to reaching as many Latin American players as possible and further expanding its presence in the market.

Exponential growth

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, expressed his excitement about the partnership, stating, “We’re extremely excited to be partnering with Salsa Technology to bring Pragmatic Play’s content to more players in Latin America than ever before. We’ve seen exponential growth, award wins, and continued success in LatAm thus far, and this move allows us to bring our fantastic games to many more operators with Salsa’s easy-to-use solutions. We’re confident the results will be astounding!”

Eliane Nunes, Head of Marketing & Sales at Salsa Technology, acknowledged Pragmatic Play’s esteemed reputation in Latin America and expressed delight in integrating their offerings, saying, “Pragmatic Play is undeniably one of the most well-recognized and esteemed providers in Latin America, so it’s a no-brainer to integrate its excellent offerings into our umbrella. We work to bring the best games in the industry to the LatAm region, and we’re honoured to now be able to supply Pragmatic Play’s releases. We look forward to a strong and successful partnership.”

With this partnership, Pragmatic Play further strengthens its presence in Latin America, delivering exciting and high-quality gaming experiences to a broader audience in the region.