ESA Gaming and Kiron Interactive join forces to expand global reach

ESA Gaming, the innovative games provider, has taken a significant step towards its global expansion plans by striking a major distribution agreement with Kiron Interactive.

Landmark collaboration

This collaboration will enable ESA Gaming to introduce its suite of EasySwipe™ content to a wide range of regulated markets, including popular titles such as Goal Mine, Pirate Mine, and FruitStaxx.

Kiron Interactive, known for its expertise in virtual sports and numbers games, will leverage its extensive reach to facilitate the seamless integration of ESA Gaming’s non-traditional content. The aim is to enhance cross-sell capabilities and provide a unique gaming experience that sits at the intersection of sports betting and casino games, without cannibalizing either market.

In recent months, ESA Gaming has successfully gained traction in various jurisdictions across Europe, Africa, and LatAm, introducing its one-of-a-kind offerings to players in these regions.

Key target jurisdictions

Thomas Smallwood, Head of Marketing at ESA Gaming, expressed his excitement about the partnership, stating, “Kiron has a phenomenal reach in key target jurisdictions for us, and we’re delighted to be collaborating with them to introduce our portfolio to their partners. We’re confident that our EasySwipe™ titles can add real value alongside Kiron’s award-winning offering and look forward to providing new player experiences across the globe.”

Steven Spartinos, Co-CEO at Kiron Interactive, highlighted the appeal of their virtual sports and numbers games and explained how ESA Gaming’s EasySwipe™ portfolio complements their existing offerings, offering quick-resolution alternative betting experiences. He expressed optimism about the future, stating, “We’re expanding the number of partners who are leveraging our experience and insight, and this agreement with ESA Gaming has huge positives for both parties. We’re excited for what the future holds for us both globally.”

With ESA Gaming’s unique gaming content combined with Kiron Interactive’s well-established virtual sports and numbers games, both companies are poised to strengthen their market positions and deliver enhanced gaming experiences to players worldwide. The partnership represents a significant milestone in ESA Gaming’s global expansion strategy and holds promising prospects for both companies in the rapidly evolving iGaming industry.