BetGames Appoints Adam Lahouiri as Head of Product to Drive Content Development

Leading live dealer and betting games provider, BetGames, has announced the appointment of Adam Lahouiri as its Head of Product. Lahouiri, previously with Entain, brings a wealth of industry experience and insights to support BetGames’ ambitious content development plans. His focus will be on launching new content, optimizing existing products, and enhancing customer development tools.

Impressive experience

Lahouiri’s impressive track record includes leading key product developments such as successful live dealer games and the creation and launch of Ladbrokes’ live lobby platform, Game Show World. His expertise will align with BetGames’ strategy of catering to the evolving needs of modern players.

In his new role, Lahouiri will continue his track record of innovation, bringing unique game styles to the market and maintaining BetGames’ reputation as a leading provider known for player loyalty and extended engagement.

Ian Catchick, Chief Product and Business Development Officer, expressed his enthusiasm for the appointment, stating, “Adam joining our team is a significant boost to our ongoing product development efforts. His skills and knowledge will be invaluable in creating new live and RNG content, aligning with the changing needs of our players, and further establishing ourselves as a tier-one provider of bespoke studio content.”

Catchick sees Lahouiri’s role as an opportunity to drive growth and revenue, providing sustainable entertainment for players while delivering live dealer and betting games content that captivates and excites. He warmly welcomed Lahouiri to the team, stating, “Welcome aboard, Adam!”

Top-tier supplier

Adam Lahouiri, Head of Product at BetGames, expressed his excitement about joining the renowned brand and leveraging his experience to create exceptional content. He noted, “Joining a tier-one supplier like BetGames is an incredible opportunity for me to contribute my knowledge and expertise in creating high-quality content. I have gained unique insights into the live gaming vertical and the players who enjoy it. I’m eager to bring my expertise to BetGames’ exciting content plans and help keep the brand at the forefront of Live Casino experiences.”

BetGames’ appointment of Adam Lahouiri reflects its commitment to innovation, player satisfaction, and staying at the forefront of the industry by delivering captivating live dealer and betting games content.