Pragmatic Play Expands Deal with Betsson Group

Pragmatic Play, a leading content provider to the iGaming industry, is extending its partnership with Betsson Group as the operator introduces Spanish-language Roulette with its brand, Betsafe.

Expanding into the LatAm market

As Betsafe sets its sights on expanding further into the Latin American market, the deal enables Betsson Group to leverage Pragmatic Play’s expertise and widespread reach. Pragmatic Play is renowned for its highly popular and acclaimed titles in the region.

The Roulette offering from Pragmatic Play features the innovative Live Casino customisable branding, allowing operators to have bespoke customisation and dedicated branded environments. With a range of cutting-edge technologies, the product empowers operators to have full control over the look and feel of the game.

Betsson Group, boasting 20 brands worldwide, is a significant partner for Pragmatic Play. The collaboration was previously strengthened when Pragmatic Play provided Live Casino customisable branding to Betsson’s Swedish operator, Jalla Casino. Building upon this successful partnership, Betsafe, a well-established site since 2006 with a strong presence in the Nordics and Eastern Europe, is now making strides to penetrate the growing Latin American market.

Pragmatic Play’s ongoing collaboration with Betsson Group spans multiple brands and countries, with the latest agreement reflecting the continued growth of Pragmatic Play’s Live Casino offerings in key markets worldwide.

Added value

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed enthusiasm about providing a customised brand experience and localized language for Roulette: “Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play.”

Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group shared excitement about bringing Pragmatic Play’s Live Casino customisable branding to Betsafe’s customers: “We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”