SportyBet Enhances Brazilian Users’ Betting Experience with Sportradar and WSC Sports Partnership

SportyBet, the leading sports betting platform in Brazil, has joined forces with Sportradar and WSC Sports to offer a personalized Live Channel Promotion feature to its users. This collaboration aims to deliver real-time updates, live clips, and personalized push notifications from Conmebol Libertadores matches, elevating the sports betting experience for Brazilian fans.

SportyBet expands its footprint in Brazil

Elias Gallego, SportyBet VP of Business Development, Marketing, and Media, expressed excitement about the partnership, stating “We are thrilled to partner with Sportradar to enhance the sports betting experience for our Brazilian users. This collaboration allows us to provide unparalleled access to Conmebol Libertadores matches and deliver real-time updates and near-live clips, ensuring our users stay at the forefront of the action. This partnership aligns perfectly with our mission to deliver an exceptional betting experience and reinforces SportyBet’s position as a pioneer in the industry.”

SportyBet, which launched in Brazil in March 2023, plans to go live with this new feature ahead of the upcoming Conmebol Libertadores season.

Mateo Lenoble, Sportradar’s Regional Sales Director LatAm, emphasized their commitment to supporting SportyBet in Brazil: “This agreement ensures the highest quality of content for SportyBet through our innovative Live Channel Promotion service. The content, which includes Sportradar’s portfolio of media rights, is segmented according to the customer’s betting preferences and includes a call-to-action, creating a highly personalized and immersive experience.”

Machine learning and innovative technologies

The solution is a result of Sportradar’s innovative use of machine learning and automatic technologies, while WSC Sports contributes live media highlights and content creation.

Aviv Arnon, WSC Sports Chief Business Development Officer said: “We are proud to fuel the enhancement of the sports betting experience for Conmebol Libertadores fans in Brazil deploying our technology to Sportradar’s Live Channel Promotion solution. Live Channel Promotion provides a one-of-a-kind experience and the implementation of this technology speaks to SportyBet’s commitment to providing the most cutting-edge features to its users.”

This partnership announcement comes on the heels of Sportradar being confirmed as the official partner of the South American Football Confederation, solidifying its position as a key player in the sports betting industry. The collaboration between SportyBet, Sportradar, and WSC Sports aims to deliver cutting-edge features and personalized content to enrich the betting experience for sports fans in Brazil.