BETBY and NuxGame Forge Partnership to Enhance Sportsbook and Esports Offering

In an exciting collaboration, innovative sportsbook supplier BETBY has joined forces with iGaming provider NuxGame. Through this partnership, NuxGame will gain access to BETBY’s cutting-edge sportsbook solution, which has garnered significant popularity across global markets, spanning both emerging and established jurisdictions.

Expanding the geographical reach

NuxGame’s customers will benefit from BETBY’s advanced sportsbook solution, providing a comprehensive and engaging igaming experience. The partnership will also introduce BETBY’s esports offering, including the Betby.Games range, featuring prominent video game products and in-house competitions.

This strategic move allows NuxGame to expand its geographical reach, enhance its sports event coverage, and strengthen its position in the esports betting landscape, offering a diverse and inclusive array of options for its customers.

BETBY’s sportsbook and esports products have demonstrated their capacity to enhance engagement for customers in both traditional sports and esports betting, making NuxGame the latest brand to integrate these offerings. This integration will enrich the betting experience for NuxGame’s customers, thanks to BETBY’s extensive wagering opportunities that encompass over 700,000 competitions.

NuxGame, a leading betting and gaming software provider, has been delivering innovative online gaming and sports betting solutions to regulated markets globally since 2018.

Tapping into innovation

Chris Nikolopoulos, Chief Commercial Officer at BETBY, expressed excitement about partnering with forward-looking brands: “Partnering with forward-looking brands excites us a great deal as we continue to improve our offering by tapping into further innovation which will benefit both BETBY and our partners. Integrating with NuxGame will only enhance our products and will certainly give NuxGame’s customers next-level betting opportunities.”

Bar Konson, Head of Sales and Business Development at NuxGame, shared the enthusiasm, highlighting the appeal of BETBY’s comprehensive markets and content for partners: “We are thrilled with the opportunity to collaborate with BETBY, with the company’s products and platform renowned for its vast array of markets and content for its partners. We have no doubt this integration with BETBY will perform incredibly well and increase engagement, we anticipate this being a fruitful new partnership.”

Through this collaboration, BETBY and NuxGame aim to elevate the igaming experience for customers by providing a diverse range of betting opportunities across sports and esports, leveraging the strengths of both companies’ offerings.