Brett Smiley Joins Square in the Air as VP of US Operations

Square in the Air, a renowned UK-based PR and marketing agency, has added a significant name to its roster with the appointment of Brett Smiley as Vice President of US Operations.

With an illustrious background in trade journalism within the US sports betting and iGaming industry, Smiley brings his expertise and vision to further expand Square in the Air’s presence and impact in North America.

Reuniting with a Visionary

Brett Smiley’s journey is marked by his reputation as one of the most respected trade journalists in the US sports betting and iGaming arena. Notably, he co-founded Sports Handle, an influential platform in the industry. This new role sees Smiley reuniting with his co-founder and industry veteran Dan Zucker, who plays a pivotal role as a partner in Square in the Air US and has been driving the firm’s expansion in the US over the past year.

In his role as Vice President of US Operations, Smiley takes on the mantle of overseeing strategy and delivery for Square in the Air’s North American clients. His responsibilities extend to driving business development initiatives for the company and managing the joint venture Chalk + Dog, a collaboration with the Boston-based sports marketing agency CTP.

A Vision for the Future

Brett Smiley expressed his excitement about joining Square in the Air, stating “I’m excited to reunite with Dan and join a team of creative and respected PR professionals at the UK-based Square in the Air. It’s still very early days in the legal US sports betting and iGaming industry. By leveraging the experience from the established and highly impactful global team, combined with the US team’s keen understanding of the US market, we are uniquely positioned to support our customer brands as they establish their footing or seek to gain market share in the US.”

Ben Cleminson, Director at Square in the Air, hailed the appointment of Brett Smiley as a significant achievement for the agency and said “This is a real coup for Square in the Air. I’ve known Brett for the past six or seven years and I couldn’t speak highly enough about him. He is a real expert when it comes to the sports betting and iGaming landscape, a fantastic writer and has a contact book as deep as they come. We are really excited to see what we can build together.”

As Square in the Air’s US team grows stronger with the addition of Brett Smiley, the trajectory of the agency’s influence and contribution within the sports betting and iGaming realm is set to take a new and exciting course. Stay tuned for the synergies and developments that will shape the future of this dynamic partnership.