Dutch Gaming Authority Takes Action on Misleading Advertisements

The violations by these operators were immediately ceased following the Ksa’s intervention.

Nature of the Violations

One of the operators had a promotional campaign in which gamblers could win a special t-shirt displaying the name and logo of the provider. Such distribution of ‘merchandise’ is prohibited, as it counts as untargeted advertising which would be visible in public spaces.

The other two operators violated the ban on untargeted advertising through their sponsorship promotions. Although sports sponsorships, as well as TV and radio program sponsorships, are still permitted, they come with strict guidelines. The sponsorship expression should be neutral, just enough for the public to recognize the provider – this could be through a logo or the brand name.

However, in one case, the operator’s program sponsorship went beyond this neutral expression by displaying and voicing its slogan. Ksa did not consider this to be a neutral statement. Meanwhile, the other operator encouraged sports event visitors to use their app through their advertisements.

Our Comment on the Article

The actions taken by the Ksa highlight the rigorous standards in place to ensure that gambling advertising remains within the bounds of legality and public decency in the Netherlands.

Operators need to be fully aware of and compliant with these regulations, ensuring their promotional strategies don’t inadvertently cross legal boundaries. The current incidents serve as a stern reminder of the responsibilities that iGaming businesses have towards a larger audience, ensuring gambling is promoted responsibly and without undue influence.