by Mateusz Mazur

AFC Continues Integrity Partnership with Sportradar Through 2027

The Asian Football Confederation (AFC) has reinforced its commitment to sports integrity by extending its partnership with Sportradar, a leading Swiss sports technology and data firm.

This renewal, which extends from 2024 to 2027, marks a continuation of a relationship that began in 2013, making it one of the longest-running collaborations for Sportradar.

A Decade of Safeguarding Sports Integrity

Under the renewed agreement, Sportradar will persist in providing its integrity services, including bet monitoring, to the AFC. This partnership aims to combat match-fixing and maintain the integrity of football in Asia.

AFC President, Shaikh Salman, lauded the partnership: “For the past 10 years, Sportradar has been a valued, reliable and trusted partner of the AFC, and together we have stood tall to combat the scourge of match-fixing in Asia. We are proud of what has been accomplished so far but we cannot be complacent and together, we will continue the fight to keep our beautiful game clean for the benefit and enjoyment of our loyal and passionate fans.”

Sportradar’s Global Impact and Innovations

Sportradar, headquartered in St Gallen, Switzerland, and listed on the NASDAQ exchange, is renowned for its wide-ranging partnerships across leagues, federations, clubs, and bookmakers. Its core offerings include data collection, audiovisual, AI solutions, and notably, integrity monitoring using data-based technologies.

In addition to the AFC, Sportradar also maintains integrity partnerships with various sports organizations. It recently added Tennis Data Innovations (TDI), an investment vehicle of ATP and ATP Media, to its list of clients.

Sportradar CEO, Carsten Koerl, shared his vision: “The success of this partnership is a true testament to the power of collaboration and a unified vision to safeguard the integrity of AFC competitions. Our capabilities will evolve by exploring new technological frontiers, including AI and machine learning, to mitigate issues such as corruption in sport.”

Our Comment on the Article

The extension of the partnership between the AFC and Sportradar underscores a significant trend in the sports industry: the growing reliance on technology to uphold integrity and fairness. This collaboration not only highlights the effectiveness of long-term partnerships in combating challenges like match-fixing but also illustrates the evolving role of data and technology in sports governance.

As Sportradar continues to innovate with AI and machine learning, it sets a benchmark for how sports organizations worldwide can leverage technology to protect the integrity of their games. This partnership is a model for others to follow, demonstrating the importance of steadfast vigilance and the use of advanced technology in safeguarding sports integrity.

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