Date: 19.04.2024

by Kajetan Sawicz

Last update: 08.05.2024 12:21

Affilka by SOFTSWISS: A Look at Q1 2024 Performance

Affilka by SOFTSWISS, an affiliate management software provider, announced substantial growth across various metrics. Approaching a new milestone, the company now nearly manages 360 brands, thanks to the addition of 47 new partners in the first quarter alone.

Impressive Growth in Affiliate Networks

The expansion of Affilka’s affiliate network is notable, with over 33,000 new affiliate accounts registered in Q1, a 118% increase from the last quarter of the previous year.

This surge in affiliate interest is contributing to a significant uptick in player registrations, which exceeded 7.4 million, marking a 106% increase from the previous quarter.

Affilka’s strategy appears to be paying off, as evidenced by a 115% growth in unique clicks on referral links, totaling nearly 436 million clicks.

Financially, Affilka by SOFTSWISS shows no signs of slowing down, with affiliate Gross Gaming Revenue (GGR) up by 112%, and player deposit amounts increasing by 113%. Payments to affiliates also saw a 117% increase compared to the previous quarter.

Statement from the Head of Affilka

Anastasia Borovaya, Head of Affilka by SOFTSWISS, reflects on the recent successes: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

 

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