by Antoni Majewski

Allwyn Partners with IWG to Boost Online Instant Win Games

In a strategic move to expand its content offerings and reinforce its presence in the online gaming sector, Allwyn, a prominent multinational lottery operator headquartered in Switzerland, has inked a significant agreement with Instant Win Gaming Limited (IWG). This partnership aims to drive innovation in the realm of online instant win games, paving the way for enhanced user experiences in international markets.

Allwyn’s Collaborative Endeavor with IWG

IWG, a leading supplier of online instant win games, often referred to as e-Instants, to lotteries, boasts partnerships with over 25 national and state lotteries globally and has a strong foothold in North America. The company is renowned for its innovative approach and an extensive portfolio of games spanning various categories.

Stepan Dlouhy, Chief Investment Officer at Allwyn, expressed, “Allwyn’s agreement with IWG will enable us to create and leverage high-quality content throughout the group. This demonstrates our ambition to deliver the best user experience to players across our international markets, and to be the operator of choice. Rhydian and Simon bring a wealth of sector knowledge and creativity, and we are excited to collaborate and explore new opportunities.”

Rhydian Fisher, CEO of IWG, echoed the enthusiasm, stating, “We are thrilled to be partnering with Allwyn to take IWG’s success and proposition to the next level. Allwyn’s deep expertise and knowledge of the lottery consumer will help us to deliver immediate and significant value for our existing partners, while this step will also create new opportunities for the brilliant games our team develops.”

Importantly, this collaboration will not lead to any structural changes within IWG. The co-founders, Rhydian Fisher and Simon Bucknall, will continue in their roles as CEO and COO, respectively.

Investment Details and Future Outlook

Allwyn has agreed to invest in IWG, ultimately securing a 70% stake in the company upon closing the deal. This investment will be financed using Allwyn’s existing financial resources. The expected closing date for the investment in IWG is in the second half of 2024, subject to the fulfillment of customary closing conditions. IWG reported impressive earnings before interest, tax, depreciation, and amortization of £18.2 million for the fiscal year ending on April 30, 2023.

The alliance between Allwyn and IWG marks a strategic move towards expanding their presence and influence in the ever-evolving landscape of online gaming, promising exciting opportunities and enhanced gaming experiences for players worldwide.

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