by Antoni Majewski

Altenar and Anakatech Forge Strategic Partnership to Expand Sports Betting in European Markets

In a significant move for the iGaming industry, Altenar, a frontrunner in sportsbook and iGaming software solutions, has joined forces with Anakatech, a prominent gaming platform provider, to facilitate Anakatech’s entry into the sports betting sector within key European markets.

Platform provider Anakatech enlists Altenar to launch its sports betting vertical

Strategic Collaboration for Market Expansion

This pivotal partnership is set to leverage Altenar’s advanced technological solutions and deep market insights to craft a sports betting platform that’s both scalable and adaptable, catering specifically to the needs of Anakatech’s clientele in Spain and the UK.

Anakatech, established in 2013, is renowned for its comprehensive in-house developed gaming platform, which includes an impressive portfolio of over 180 online and mobile-friendly games spanning scratch cards, slots, and lottery games.

The collaboration is in line with Anakatech’s strategic vision to broaden its audience reach by offering a more diversified platform. By incorporating Altenar’s sports betting solutions, Anakatech aims to enhance player management, utilize advanced technological capabilities, and deliver a comprehensive gaming experience that now includes sports betting.

Strengthening Market Positions

This partnership not only solidifies Altenar’s expanding presence in Bulgaria but also sets the stage for supporting Anakatech’s growth in other regulated markets over the long term.

Vagelis Bairlis, Sales Manager at Altenar, expressed enthusiasm about the collaboration, stating, “We are pleased to partner with Anakatech for the launch of its new sports betting vertical, which will offer an enhanced gaming experience for customers in Spain and the UK.”

Jeff Letlat, COO at Anakatech, also shared his optimism about the partnership, remarking, “Altenar is a top-tier solution for sports betting software and we are looking forward to integrating their innovative and localised product on our platform for customers in target markets.”

Commentary: A Future of Collaborative Growth

The alliance between Altenar and Anakatech represents a forward-thinking approach to expanding the iGaming landscape in Europe. By combining Altenar’s expertise in sports betting solutions with Anakatech’s robust gaming platform, this partnership is poised to redefine the gaming experience for customers in Spain, the UK, and potentially beyond.

As both companies look to the future, the industry can anticipate a blend of innovation, customer-centric solutions, and expanded market reach, setting a new standard for collaborations in the iGaming sector.

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