Date: 24.04.2024

by Adam Dworak

Last update: 08.05.2024 10:59

Altenar and Fast Track Forge Partnership to Enhance iGaming Experience

Altenar, has joined forces with Fast Track, a leader in AI-powered CRM with real-time data capabilities. This partnership heralds a significant advancement in the iGaming industry by integrating Fast Track’s cutting-edge technologies with Altenar’s Player Account Management (PAM) tools.

This collaboration is set to revolutionize the customer experience through hyper-targeted campaigns and dynamic, personalized journeys.

Enhancing Player Engagement

The integration of Altenar’s comprehensive iGaming platform with Fast Track’s scalable player engagement solutions represents a major step forward in creating bespoke solutions for operators using the Altenar Gaming Platform (AGP).

Fast Track’s automation capabilities will now enable operators to deliver personalized experiences to players at scale, streamlining the onboarding process and offering access to real-time insights and data-driven decision-making capabilities.

Leaders Speak on the New Venture

Charlie Williams, Commercial Director at Altenar, expressed his enthusiasm about the partnership: “We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence. This collaboration signifies more than just a partnership; it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unparalleled expertise in player engagement and retention.”

Simon Lidzén, CEO and Co-Founder of Fast Track, also commented on the collaboration: “Collaborating with Altenar represents a significant step forward in our mission to digitalize the iGaming industry. Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalized for each player.”

Future Outlook and Strategic Impact

This partnership between Altenar and Fast Track is expected to set new standards in the industry, particularly in how operators engage with their users. By leveraging Fast Track’s real-time CRM technology and Altenar’s robust gaming solutions, the collaboration is poised to deliver superior gaming experiences, enhancing player satisfaction and loyalty.