Date: 11.06.2024

by Adam Dworak

Altenar Partners with Kero Gaming to Elevate Micro-Betting Experience

Altenar has announced a landmark agreement with Kero Gaming, becoming the first partner to deliver Kero’s bespoke technology to its bettor base. This partnership is set to revolutionize the live betting landscape by introducing Kero’s innovative micro-betting offerings, powered by a unique recommendation engine.

Revolutionizing Live Betting with Kero’s Technology

Kero Gaming’s micro-betting offering stands out due to its recommendation engine, which uses proprietary algorithms to curate markets that are personalized and contextually relevant to gameplay.

This approach ensures that operators can provide an unparalleled level of engagement, transforming the live betting experience to deliver the most engaging and relevant betting markets to players at every moment of a match.

This personalized engagement is designed to keep players invested in the game, enhancing their overall experience and increasing retention rates for operators.

Strategic Insights from Altenar and Kero Gaming Leadership

Antonis Karakousis, Director of Operations at Altenar, emphasized the importance of robust technology in advancing micro-betting: “Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks, and rock-solid processes to overcome the challenges. This is why we chose Kero; we are confident they will best serve our global customers’ needs on a local level and optimize their potential.”

Tomash Devenishek, CEO at Kero Gaming, expressed excitement about the partnership with Altenar: “Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company. At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar’s top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence.”

Timeline and Expansion Plans

Kero’s football markets will become available to Altenar customers ahead of Euro 2024, setting the stage for a dynamic betting experience during one of the most anticipated sports events of the year. Following this initial launch, Kero plans to expand its market coverage to include basketball, baseball, and American football later this year, broadening the scope of their innovative betting offerings.