Date: 03.07.2023

by Mateusz Mazur

Altenar teams up with Flows for innovative integration and automation solutions

Altenar, a leading sportsbook and iGaming software supplier, has announced a comprehensive partnership with Flows, a provider of no-code integration and automation platforms. This collaboration will empower Altenar to leverage Flows’ innovative technology to develop features and applications without the need for traditional coding.

No-code approach

Flows offer businesses a simplified integration process and accelerated development through a single interface and workflow automation tool. With Flows’ no-code approach, Altenar can seamlessly connect various data sources, streamlining operational processes, reducing manual work, and eliminating information silos.

By harnessing the power of Flows’ technology, Altenar can effortlessly create new features, automate personalized campaigns, promotions, and betting options, all without being hindered by complex technical procedures. This partnership grants Altenar the flexibility to innovate and adapt to changing trends in the industry without the requirement of extensive technical knowledge or resources. The seamless and intuitive platform provided by Flows will empower Altenar to drive innovation, engage customers with tailored experiences, and maintain a competitive edge in the sports betting industry.

Critical role of player experience

Domenico Mazzola, Director of Sales at Flows, expressed his delight about the partnership, stating, “We’re delighted to announce our partnership with Altenar, a prominent leader in sportsbook software provision. It’s an honor and a true testament to what we are building here at Flows to see an industry leader recognize the importance and benefits that Flows’ no-code automation can bring to the industry. We look forward to building a long-term relationship with Altenar.”

Charlie Williams, Commercial Director at Altenar, expressed excitement about the strategic partnership with Flows, emphasizing the critical role of player experience and personalized betting options in the success of their clients. Williams stated, “We are excited to launch our strategic partnership with Flows, who sit at the forefront of integration and real-time automation. This partnership with Flows enables us to further extend the power of our award-winning sportsbook solution and deliver even more value, faster to our clients and their users. We look forward to a fruitful, long-lasting relationship with Flows.”

Through this partnership, Altenar and Flows aim to revolutionize the integration and automation processes in the sportsbook industry, enhancing operational efficiency, and enabling greater innovation and personalization for Altenar’s clients and their users.