Amelco Adopts Flows’ Platform to Boost Innovation
Amelco, a global provider of platform and sportsbook solutions, has integrated Flows’ automation platform to enhance its technology stack and scale innovation. This integration grants operators on the Amelco platform access to Flows’ advanced no-code technology, enabling them to develop and launch new applications and products more rapidly.
Integration of Flows’ Technology
By adopting Flows’ technology, Amelco aims to streamline development resources and reduce costs while increasing efficiency. The no-code platform allows for continuous innovation without the need for extensive coding, facilitating quicker adaptation to market demands.
With a client portfolio that includes Hard Rock, Fanatics, Bet99, BetSaracen, and the Tote UK, Amelco is known for its robust platform solutions supporting leading operators worldwide. Specializing in scalable, omnichannel technologies, the company continues to provide flexible and innovative solutions in the gaming and betting industry.
Statements from Industry Leaders
Brandon Walker, Head of Business Development at Amelco, stated: “At Amelco, we are dedicated to staying at the forefront of innovation by providing our clients with cutting-edge tools and solutions. Connecting Flows into our platform, together with their Flows Jackpots feature, reinforces this commitment by enhancing our operators’ ability to quickly adapt to market demands while offering dynamic, customizable experiences to engage players and drive success.”
Daniel De Souza, VP of Commercial at Flows, added: “As AI technologies continue to advance, Flows enables operators to bring their concepts to life. Businesses often have numerous ideas but struggle to connect all their tools and systems effectively, limiting their ability to fully serve their customers. Our no-code solution empowers them to stay ahead of the competition by seamlessly integrating these tools, overcoming operational challenges, and enhancing the customer experience.”
The collaboration enables Amelco to develop new engagement tools that enhance the gaming and betting experience for users. Leveraging Flows’ flexibility and ease of use, Amelco aims to provide operators with dynamic and customizable solutions to meet evolving market demands.
