Arno de Jong Appointed Chief Customer Officer at Nederlandse Loterij
Arno de Jong has been promoted to the newly created position of chief customer officer (CCO) at the Dutch national lottery, Nederlandse Loterij. This strategic move follows the appointment of former Chief Financial Officer (CFO) Arjan Blok as Chief Executive Officer (CEO) in May.
New Role and Responsibilities
De Jong, who has been with Nederlandse Loterij as Chief Marketing Officer (CMO) since 2016, will now take on a broader role overseeing customer strategy and commercial projects.
During his tenure as CMO, he successfully merged the marketing teams of De Lotto and Nederlandse Staatsloterij under the Nederlandse Loterij brand.
As CCO, de Jong will focus on enhancing customer engagement and driving the lottery’s commercial success.
Vision for Customer-Centric Development
Alexander Pechtold, chairman of Nederlandse Loterij’s Supervisory Board, highlighted the significance of de Jong’s promotion.
He stated, “Our range of attractive and safe games via various channels is continually developing. With Arno de Jong as CCO in the daily management of Nederlandse Loterij, we are putting our players even more centrally in the organisation so we can continue to be leading and distinctive in the future – both digitally and in-store. With his entrepreneurial and creative spirit, Arno is the ideal person to guide Nederlandse Loterij in the desired further development.”
Focus on Innovation and Customer Experience
The creation of the CCO role underscores Nederlandse Loterij’s commitment to prioritizing customer experience and innovation.
De Jong’s new position will enable the lottery to better align its offerings with the needs and preferences of its players. His entrepreneurial and creative approach is expected to drive the organization forward.
