Aston Villa Announces Betano as New Principal Partner
Betano, Kaizen Gaming’s premium brand, has inked a new long-term partnership with Aston Villa. They became Club’s principal and front-of-shirt sponsor.
Recent media reports have proven true. Aston Villa has entered into a partnership with Betano. This collaboration begins with the 2024-25 season, aligning with Betano’s recent entrance into the UK market and their broader sponsorship strategy.
A Strategic Alliance
The agreement spans two years and integrates Betano’s branding prominently on Aston Villa’s men’s team jerseys. This partnership was unveiled shortly after Betano’s announcement of sponsorship deals with major football events such as UEFA EURO 2024 and CONMEBOL Copa America 2024, signaling a strong commitment to expanding its presence in global football.
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Chris Heck, President of Business Operations at Aston Villa, expressed enthusiasm about the new partnership: “We are delighted to welcome Betano as Aston Villa’s new principal partner. Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club. Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations.”
George Daskalakis, Co-Founder and CEO of Kaizen Gaming, highlighted the synergy between the two organizations: “Aston Villa fans have a lot to be proud of in the Club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the Club on the road to glory makes The Villans one of the most formidable teams in world football today. Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”
Enhancing Community and Social Responsibility
Betano’s involvement extends beyond mere sponsorship; the brand is actively contributing to the communities where it operates. Through joint Corporate Responsibility initiatives, Betano and Aston Villa aim to promote social inclusion, enhance healthcare, and raise awareness about significant societal issues, further enriching their impact on local communities.
