21.12.2023

by Mateusz Mazur

AvatarUX Appoints Industry Veteran Lara Falzon as New CEO

AvatarUX has announced the appointment of Lara Falzon as its new Chief Executive Officer. This strategic move comes as the company continues to make significant strides in the industry.

Lara Falzon

Lara Falzon’s Rich Industry Experience

Lara Falzon brings a wealth of experience to AvatarUX, having previously held pivotal roles at Bragg Gaming Group as President & COO, and senior positions at Red Tiger and NetEnt.

Her extensive background in the iGaming sector positions her ideally to steer AvatarUX towards continued success.

Falzon will be succeeding Nicola Longmuir, who has led AvatarUX as CEO since early 2022. Longmuir is stepping down from her role for family reasons, leaving the company at a high point after a year of remarkable growth and expansion.

AvatarUX’s Impressive Growth in 2023

Under Longmuir’s leadership, AvatarUX has seen a year of impressive achievements in 2023. The studio has significantly expanded its geographical reach and enhanced its slot portfolio with several high-performing titles. These games are recognized for their unique mechanics and engaging features, marking AvatarUX as an innovator in the iGaming space.

Expressing her excitement about the new role, Lara Falzon commented: “Joining AvatarUX at this pivotal time is an honor. The company’s rapid growth and innovative approach have made a remarkable impact in the industry. I am thrilled to contribute to AvatarUX’s ongoing success and take the company to new heights.”

Tomas Bäckman, Chairperson at AvatarUX, expressed confidence in Falzon’s appointment: “Lara’s experience and expertise are unparalleled, making her the ideal leader for AvatarUX’s future growth. We are excited for what lies ahead and are confident that Lara will bring fresh perspectives and drive innovation. We also extend our gratitude to Nicola for her dedication and wish her the best in her future endeavors.”

Our Comment on the Article

Lara Falzon’s appointment as CEO of AvatarUX signals a new chapter in the company’s growth trajectory. Her extensive experience and proven track record in the iGaming industry are vital assets that will undoubtedly propel AvatarUX forward in its pursuit of innovation and market expansion.

This leadership transition reflects the dynamic nature of the iGaming industry, where experienced visionaries are essential in navigating the competitive landscape and setting new benchmarks for success. As AvatarUX embarks on this exciting journey under Falzon’s guidance, it stands poised for greater achievements and continued influence in the world of iGaming.

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