Date: 15.05.2024

by Adam Dworak

Barry Mahon Joins Imagine Live as Chief Commercial Officer

Imagine Live, the live casino studio provider, announced that it has expanded its senior leadership team with the immediate appointment of Barry Mahon as Chief Commercial Officer.

In this role, Barry will be responsible for development, business relationships, and revenue management, driving the commercial strategy and contributing to the continued growth of Imagine Live.

Bringing Over Three Decades of Experience

Barry has held senior leadership positions in commercial and operational roles in both the land-based casino industry and online. With over 30 years of experience, Barry has worked for operators and platform providers and brings a unique blend of passion, dedication, and vision to Imagine Live. His extensive knowledge of live-streaming casino products is an asset that will help drive Imagine Live’s further growth.

Barry Mahon’s Vision for Imagine Live

Barry Mahon, CCO, shares his excitement: “Imagine Live, a company that truly values its customers and places them at the heart of its operations, has proven itself to be a customer-centric focused provider in its operational studios and product and game development. This unwavering commitment to our customers will continue to guide our strategies and decisions.”

He added, “I join Imagine Live at an exciting time in the scale-up and expansion of the business. We are not only opening more live dealer studios but also introducing innovative new live game formats such as Robin The Fair and Dynamite Roulette to service the growing demand across regulated markets in Europe and further afield. Our continued focus shall be to deliver premium live gaming experiences with high player engagement and revenue growth, including key account management and partner relationship development.”

Strategic Expansion and Innovation

Imagine Live’s strategic expansion includes the opening of new live dealer studios, a move that demonstrates the company’s commitment to meeting the growing demand for live gaming across various regulated markets.

The introduction of innovative new live game formats like Robin The Fair and Dynamite Roulette is part of Imagine Live’s broader strategy to enhance player engagement and offer unique gaming experiences.

Strengthening Business Relationships

In his new role, Barry Mahon will also focus on strengthening key account management and partner relationship development. His expertise in these areas will be crucial as Imagine Live continues to build and maintain strong partnerships with operators and other stakeholders in the iGaming industry.

A Customer-Centric Approach

Imagine Live’s success can be attributed to its customer-centric approach, placing players at the core of its operations. This philosophy will continue to guide the company’s strategies and decisions, ensuring that player engagement and satisfaction remain high. Barry Mahon’s appointment underscores Imagine Live’s commitment to maintaining and enhancing this approach.

Driving Revenue Growth

Revenue growth is another key area where Barry Mahon will make a significant impact. His extensive experience in revenue management and commercial strategy will be instrumental in driving Imagine Live’s financial performance. By aligning business development efforts with revenue objectives, Barry aims to achieve sustainable growth for the company.

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