beBettor and EveryMatrix Join Forces to Enhance Responsible Gambling Controls
Data analytics platform beBettor has announced a partnership with EveryMatrix to implement seamless financial vulnerability checks for UK licensed operator partners. This collaboration responds to the Summer 2023 consultations and new UK Gambling Commission (UKGC) regulations set to take effect at the end of August 2024.
Objectives and Implementation
The primary goal of this partnership is to identify financial vulnerabilities among customers, such as bankruptcy orders or histories of unpaid debts.
Initially, these checks will apply to customers with net deposits exceeding £500 in a rolling 30-day period, starting from August 30, 2024. This threshold will be reduced to £150 in net deposits by February 28, 2025.
Integration with EveryMatrix Products
beBettor’s technology will be integrated across several of EveryMatrix’s modular platform products. This integration aims to enhance responsible gambling controls for all UK players, ensuring compliance with the upcoming UKGC requirements without creating friction for the operators.
Statements from Key Executives
Jake Cachia, Head of Compliance at EveryMatrix, highlighted the benefits of the partnership: “As a business, we pride ourselves in delivering the best service to our operator partners. This will provide our customers with additional robust responsible gambling controls while meeting new UK requirements without any friction so we’re delighted to be working together with beBettor.”
Sonny Cott, Chief Insights Officer at beBettor, expressed optimism about the collaboration: “Our aim is to help operators fully meet this new UKGC requirement in a seamless way that minimises business impact. As the 30th August deadline approaches, we are seeing more and more UK licensed operators opt for our frictionless and non-intrusive financial vulnerability solution.
“Today, it’s brilliant to announce partnering with EveryMatrix as an award-winning sportsbook and iGaming supplier, and I look forward to working closely with both EveryMatrix and their operator partners.”
