Belatra Games Enters Serbian Market through Partnership with MerkurXtip

Market Context and Offerings

MerkurXtip, part of the Gauselmann Group, has established itself in both the offline and online gaming sectors in Serbia. As a result of this partnership, Belatra Games will introduce its full portfolio to Serbian players.

The offering includes a range of slot games, such as the ‘Fruit Cocktail’ series to cutting-edge slots featuring a variety of bonuses, to multiple types of roulette (including European and American versions), bingo, and instant-win scratch games.

Statements from Key Figures

Mikhail Voinich, Chief Business Development Officer at Belatra, emphasized the importance of strategic partnerships: “Partnerships are a cornerstone of Belatra’s development strategy, enabling us to expand our reach into new markets. Collaborating with MerkurXtip, a partner recognised for its expertise and professionalism in the Balkans region, has been a seamless and rewarding experience. In addition, the whole process has been supervised by our partners for the Balkans region, iGaming Advisor, who have assisted us every step of the way.”

Nenad Aleksić, Head of Online Business at MerkurXtip, noted the benefits for their platform: “This partnership strengthens Merkurxtip’s position as a leading gaming operator, offering an innovative gaming experience with original content through a diverse selection of exciting casino games now available on our platform.”