by Adam Dworak

Last update: 15.03.2024 10:17

Betano and Romanian Football Federation Extend Strategic Partnership Through 2030

In a significant development for Romanian football, Betano, the premium brand of Kaizen Gaming, has announced the extension of its strategic partnership with the Romanian Football Federation (FRF) until 2030.

This extension underscores the shared commitment of both organizations to fostering excellence in Romanian sports, particularly football.

Strengthening the Foundation of Romanian Football

Over the past two years, Betano and the FRF have collaborated closely to enhance the Cupa Romaniei Betano, transforming it into one of the country’s most cherished football competitions. The partnership has introduced a new competition format that brings the game closer to fans, both in the stadiums and at home, creating a more engaging and immersive experience for football enthusiasts.

Innovative Marketing and Fan Engagement

Betano has played a pivotal role in the marketing efforts to promote the Cupa Romaniei Betano, working alongside an extensive network of partners, including the FRF, media outlets, and participating teams. One of the hallmark initiatives of this collaboration is the TV and digital show ‘Bate Cupa’, a groundbreaking program that shines a spotlight on all 24 teams competing in the group stage and showcases the players’ talents in a unique and entertaining format.

Future Initiatives and Commitment to Growth

Both Betano and the FRF are poised to introduce more initiatives aimed at supporting and elevating Romanian football.

Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, expressed enthusiasm for the continued partnership, stating, “During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa Romaniei Betano to new heights. The new format of the competition has been a great step down that route. We believe that the enthusiasm and the prestige surrounding Cupa Romaniei Betano will rise even higher. The new multi-year agreement shows the belief we have in this competition and our burning passion for football. At Kaizen Gaming we remain committed to supporting the growth of sports in Romania with integrity and responsibility.”

A Historic Extension

Răzvan Burleanu, President of the FRF, highlighted the significance of this extension, noting it as the longest partnership extension in FRF’s history. “This new contract reflects the mutual trust between the Romanian Football Federation and Betano, as well as the recognition of our partnership’s essential contribution to the development and promotion of Romanian football,” Burleanu remarked. He emphasized the shared goal of elevating the Betano Romanian Cup and solidifying its position as one of the premier sports events in the country.

Our Comment on the Article

The extended partnership between Betano and the FRF is a testament to the effective collaboration and shared vision of both entities in promoting Romanian football. This long-term commitment not only ensures the continued growth and popularity of the Cupa Romaniei Betano but also sets a precedent for how strategic partnerships can contribute to the development of sports at a national level.

As this collaboration enters a new decade, the anticipation for innovative initiatives and the further elevation of Romanian football is palpable among fans and stakeholders alike.

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