Date: 10.05.2024

by Adam Dworak

Betano Enters UK Market with BVGroup and Kaizen Gaming Partnership

BVGroup, in collaboration with Kaizen Gaming, a global GameTech powerhouse, has launched the Betano brand in the UK.

Kaizen Gaming has been steadily building a robust global presence, forging partnerships with international leagues and European football clubs. Notably, the recent partnership with Aston Villa in a club-record deal exemplifies Kaizen Gaming’s strategic approach to expanding its reach in key markets.

Exciting Milestones for Betano

The launch of Betano in the UK aligns with the operator’s ambitious plans for the year. Betano has secured prestigious sponsorships, including being the Official Sponsor of both the CONMEBOL Copa America™️ 2024 and UEFA Euro 2024™.

Innovative Features and Safer Gambling Initiatives

Customers can expect a wide range of features on the Betano platform, including Enhanced Accas, Bet Boosts, a responsive Bet Builder product, and the newly released Lucky Dip.

Moreover, BVGroup’s commitment to safer gambling is evident through its suite of tools, such as Sentinel, aimed at promoting responsible gaming. Betano prioritizes ethical and responsible betting practices, leveraging cutting-edge technology to ensure a safe and secure environment for users.

Julio Iglesias Hernando and Brent Almeida’s Remarks

Julio Iglesias Hernando, CCO of Kaizen Gaming, emphasized the importance of partnering with BVGroup. “Finding the right partner has been a top priority for us and this is exactly what we did with the well-established and reputable BVGroup.

“Betano has earned international acclaim for providing high-quality and entertaining betting experiences. This ambition is equally matched by BVGroup’s passion and expertise. Our foremost priority is to always engage with customers responsibly, ensuring their safety through strict regulatory compliance and cutting-edge technology. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup and are equally enthusiastic for what the future will bring.”

Brent Almeida, CCO of BVGroup, expressed his delight in partnering with Kaizen Gaming and launching the Betano brand in the UK market. “We are delighted to have partnered with Kaizen Gaming and launched its Betano brand in the UK market. This is the latest in a long line of successful launches for BVGroup.We’ve got some fantastic welcome offers available to new customers, and once signed up, they can expect plenty of innovative features covering all their favourite sports and casino products.

“We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”

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