Date: 29.05.2024

by Kajetan Sawicz

BetConstruct and Fast Track Forge Historic CRM Integration Partnership

BetConstruct and Fast Track have unveiled their strategic partnership, integrating their technologies to revolutionize the iGaming landscape.

Innovative Partnership for Enhanced Player Engagement

BetConstruct is globally recognized for its state-of-the-art gaming and sports betting platforms, while Fast Track is celebrated for its cutting-edge CRM technology designed specifically for the iGaming industry.

This partnership represents a historic move for BetConstruct as it incorporates a third-party CRM solution for the first time, highlighting the industry’s confidence in Fast Track’s ability to transform customer relationship management.

Integration of Advanced Technologies

The integration of Fast Track’s CRM into BetConstruct’s platform means operators can now enjoy a plug-and-play onboarding process, gaining access to Fast Track’s real-time data capabilities and automation tools.

This collaboration facilitates 1:1 player engagement at scale, enhancing the ability to conduct targeted campaigns and personalize player journeys through dynamic, real-time interactions.

AI-Driven Enhancements and Player Retention

Central to this partnership is the Singularity Model, an AI-driven framework developed by Fast Track that focuses on maximizing player retention and loyalty.

By analyzing player behavior in real time, the model offers personalized content tailored to individual preferences and behaviors, ensuring optimal engagement and satisfaction.

Executive Insights

Gegham Yegoryan, CPO of BetConstruct, expressed his excitement about the partnership, stating, “We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is more than a collaboration; it’s a fusion of strengths, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unparalleled expertise in player engagement and retention.”

Echoing this sentiment, Simon Lidzén, CEO and Co-Founder of Fast Track, highlighted the transformative potential of the partnership, saying, “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalize the iGaming industry. Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalized, and, above all, player-centric.”