BETER and GRID Extend Partnership to Enhance Esports Betting with Advanced Data Visualizations

GRID Widgets Enhance Betting Experience

The integration will include several of GRID’s advanced widgets, such as the Map Winner Prediction Tracker, Series Scoreboard, LiveLog, and Comparison Widgets.

These tools provide real-time insights into various aspects of esports matches, giving bettors access to a wealth of information that can guide their decision-making.

Additionally, the recently introduced GRID Stats Widget will be featured in BETER’s solutions, offering customizable statistics such as win rate, damage per round, First 5 kills, and headshot ratios, among others.

Universal Tool for All Esports Content

GRID’s widgets are designed to be game title-agnostic, meaning they can be utilized for any game genre, making them versatile and adaptable across all esports platforms.

The integration of real-time stats provides a deeper understanding of gameplay and its progression, helping bettors make more informed choices before, during, and after matches.

Customizable and Scalable for All Platforms

One of the key features of these widgets is their flexibility. They are fully customizable to match a partner’s branding and can be scaled to deliver an optimal experience across both mobile and desktop platforms, ensuring accessibility for all users.

Statements from Key Stakeholders

Chuck Robinson, Chief Revenue Officer at BETER, expressed excitement about the expanded collaboration: “We are excited to expand our partnership with GRID, bringing advanced data visualizations to our esports offering. This collaboration allows us to offer our partners’ customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level.”

Mikael Westerling, Chief Sales Officer at GRID, also highlighted the shared vision between the two companies: “Together with BETER, we share a common vision for how the esports betting experience should be designed—immersive, authentic, interactive, and powered by official data. Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences.”