BETER Live Appoints Alina Mihaela Popa as Chief Commercial Officer

Industry Expertise and Experience

Alina Mihaela Popa brings nearly a decade of experience in the gaming industry, having held significant roles in account management at well-known companies such as Pragmatic Play and Skywind Group. Starting her career as an Account Manager at Pragmatic Play, she quickly demonstrated a knack for fostering strong client relationships.

At Skywind Group, Alina advanced to roles such as Senior Partnership Management Team Lead and Senior Business Development Manager.

In these positions, she was instrumental in securing major partnerships and driving revenue growth across both B2B and B2C segments.

Role and Responsibilities

As CCO at BETER Live, Alina will oversee all commercial activities. Her responsibilities include forming new partnerships with operators in key regulated markets globally and ensuring that existing partners maximize the opportunities provided by BETER Live’s innovative live content portfolio.

Her role is crucial in strengthening the company’s commercial department and supporting its ambitious growth plans.

Company and Industry Impact

The management team at BETER Live is enthusiastic about Alina’s addition to the executive team. Her expertise is expected to propel the company to new heights, leveraging her deep industry knowledge to scale the business effectively.

BETER Live has quickly established itself as an essential provider of next-generation live content, offering operators engaging experiences that appeal to core player demographics, including Millennials and Gen Z.

Alina’s Vision and Objectives

Expressing her enthusiasm, Alina Mihaela Popa stated, “I am delighted to join BETER Live and contribute to the company’s ambitious vision and goals. My main objectives are to build a strong commercial department that can onboard partners seamlessly and strengthen our position as a leading live content provider.”