Date: 15.01.2024

by Mateusz Mazur

Betinia Achieves Remarkable Success in Nordic Markets with Soft2Bet’s Gamification Features

Betinia, operated by Soft2Bet in the Nordic markets of Sweden and Denmark, has been recognized for its outstanding performance with numerous industry awards and nominations.

This success is a testament to the innovative approach and gamified offerings provided by Soft2Bet.

Impressive Growth in Nordic Markets

Betinia’s growth in Scandinavia has been powered by Soft2Bet’s Motivational Engineering Gaming Application (MEGA) gamification features. This led to a significant +65% increase in average Gross Gaming Revenue (GGR), with 60% of players participating in gamified activities.

More than half of Betinia’s player base engaged with gamification features, with 50% of these players depositing larger amounts more frequently. As a result, the average revenue per user (ARPU) grew by more than 70%, showcasing the effectiveness of Soft2Bet’s gamification strategy in enhancing player engagement and revenue.

Industry Recognition

The achievements of Soft2Bet and Betinia have been acknowledged by industry peers, with several awards and nominations, including ‘Company of the Year’ and ‘Turnkey Supplier of the Year’ at the iGaming Sword Awards.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented on the accolades, stating “Being honored with The iGaming Sword Awards is a testament to the quality of our platform and solutions business. It reflects our commitment to providing top-notch products that are dependable, secure, and perform exceptionally in all situations for our partners. As we persistently pursue excellence, we look forward to our ongoing efforts being acknowledged by our peers throughout 2024”.

Elisabeth Isaksson, Head of Compliance at Soft2Bet, remarked on the shortlistings in five categories of the EGR Nordics Awards and the Vixio Global Regulatory Awards. “The be shortlisted in five categories of the EGR Nordics Awards and for the Vixio Global Regulatory Awards is further proof of Soft2Bet’s achievements in highly competitive and regulated markets. Sweden and Denmark are key European markets and it’s incredibly rewarding to see our commercial and compliance work recognised in this way. As we look forward to 2024, Soft2Bet will continue to develop its business with sustainability and compliance as pillars of its growth.”

Oksana Tyshankova, Chief Marketing Officer at Soft2Bet, reflected on the challenges of managing strong commercial growth alongside new staff onboarding, product updates, and market launches. “The industry awards and shortlist nominations are recognition of the incredible work our teams have done this year. Managing strong commercial growth with new staff onboarding, product updates and delivery and market launches for our partners is one of the hardest balancing acts to achieve in business. It’s a proud moment for Soft2Bet and it makes us even more enthusiastic for the coming months as we look forward to 2024.”

Our Comment on the Article

Betinia’s achievements under Soft2Bet’s guidance in the Nordic markets illustrate the power of innovative gamification in the iGaming industry. The significant growth in player engagement and revenue, along with the numerous industry recognitions, affirm Soft2Bet’s successful strategy in leveraging gamification to create immersive and profitable gaming experiences. This approach not only benefits the operator but also enhances the overall player experience.

As the iGaming industry evolves, the success of Betinia in the Nordic markets serves as a benchmark for other operators seeking to grow their presence in competitive and regulated environments. Soft2Bet’s commitment to innovation, compliance, and operational excellence sets a high standard for the industry and paves the way for future successes.