Date: 06.09.2023

by Mateusz Mazur

Betsson Secures Serbian License, Launches Rizk Casino in the Balkans

Betsson Secures Serbian License, Launches Rizk Casino in the Balkans iGamingExpress

Betsson, a prominent online gaming operator, is celebrating a significant achievement in its strategic growth initiative with the successful acquisition of a license for the Serbian market. This marks a pivotal moment in the company’s expansion plans.

Introducing Rizk to Serbia

Under this newly acquired license, Betsson will officially introduce its renowned online casino offering, Rizk, to the Serbian market. Rizk, a part of Zecure Gaming, became part of Betsson’s portfolio in 2020 and has since garnered a strong following for its unique and exciting gaming experience.

Betsson’s foray into Serbia is not just about entering a new market; it’s about bolstering its presence in the Central and Eastern Europe and Central Asia (CEECA) region. This region contributed to a significant 43% of the Group’s revenue in the second quarter of 2023, highlighting its importance in Betsson’s expansion strategy.

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A Vision for Success

Andrew Valenzia, Commercial Director for Betsson’s subsidiary Zecure Gaming, expressed his enthusiasm for Rizk’s expansion into Serbia, stating “Serbia is an exciting new market for our brand, Rizk. We’re eager to replicate our successes in other markets as we see tremendous potential and opportunities awaiting us there. Our team’s dedication and hard work have been key drivers of our achievements, and we’re prepared to bring the same level of energy to Serbia.”

Ronni Hartvig, Chief Commercial Officer of Betsson Group, praised the outstanding achievements of the Zecure Gaming team, stating “When I look at the performance of Zecure Gaming over the past years, I am genuinely impressed with the team’s outstanding achievements.

“They have revitalised the essence of the Rizk brand, rekindling its inherent fun and excitement, and expertly applied their knowledge to multiple markets. I look forward to seeing what they will manage to achieve in this new market.”

Pivotal moment

Players in Serbia can now access the highly acclaimed online casino experience offered by Rizk. Whether on desktop or mobile, they can enjoy the thrilling games and entertainment at, joining a global community of players who have come to love the Rizk brand for its innovative approach and exceptional gaming offerings.

In summary, Betsson’s successful acquisition of a Serbian license and the launch of Rizk in the Balkans signify a pivotal moment in the company’s strategic growth. This move not only expands Betsson’s footprint but also reflects its commitment to delivering exceptional gaming experiences to players in Serbia and the wider CEECA region.