Betway Amplifies African Presence with Exclusive BetGames Deal

This collaboration will introduce three bespoke games to the African market, each branded to deliver an authentic Betway experience: a specialized version of Roulette, the football-themed Penalties, and the exhilarating Crash Game.

Innovative Gaming Experiences

The new games are designed to bring excitement directly to players, with Roulette offering a live casino atmosphere, Penalties providing rapid-fire football action, and Crash Game introducing an extreme multiplier potential.

These additions are tailored to meet Betway’s exact specifications, placing their brand at the forefront of a fast-paced and contemporary betting experience.

Strengthening Market Position

This deal is an extension of an already flourishing partnership, underscoring BetGames’ leadership in African markets and its role as a supplier to premium brands.

Furthermore, it reinforces BetGames’ capacity to provide customized gaming solutions, as evidenced by the extended partnership for the exclusive Lucky 7 game.

Leaders’ Perspectives on the Deal

Commenting on the appointment, BetGames’ VP of Sales Africa, James Everett, said: “We’ve enjoyed a fantastic relationship with Betway in Africa and this project to deliver more branded content elevates our alliance.

“Our pipeline of new games in 2023 provides us with an incredible opportunity to put more high-quality entertainment in front of a significant number of new players who will have a greater range of dynamic, fast-paced experiences at their disposal.”

Mark Rowles, Head of Marketing from Betway, added: “We’re delighted to expand our partnership with BetGames for Betway in Africa. The three new tailor-made games will enhance our customers’ playing experience, where they can enjoy the latest gaming content in a fair, safe and responsible environment.”

Our Comment on the Article

The expanded partnership between Betway and BetGames represents a significant development for the African iGaming landscape.

By offering customized and branded games, Betway not only enriches the user experience but also demonstrates a clear commitment to meeting the unique preferences of the African market.

This move is indicative of both companies’ ambitions to deepen their engagement with players and solidify their presence in a competitive space.

With such initiatives, the future of iGaming in Africa appears to be heading towards more personalized and immersive gaming environments.