by Antoni Majewski

BGaming and Graffiti Artist Mr Cenz Unite for Artistic Showcase at ICE London 2024

BGaming, a renowned iGaming content producer, is all set to present a unique artistic collaboration with famed British muralist Mr Cenz at ICE London 2024. This fusion of art and gaming will feature Mr Cenz’s futuristic interpretations of BGaming’s iconic game characters.

At ICE London 2024, BGaming is taking a creative leap by partnering with Mr Cenz, a veteran graffitist from London. This collaboration, which marks BGaming’s fifth artistic venture, will bring a new perspective to popular game characters like Elvis Frog, Penny Pelican, Book of Cats, and Aztec Magic. Mr Cenz has hand-drawn these designs, spray-painted them onto wooden panels, and blended them with BGaming’s exhibition stand.

‘When Art Meets Gaming’ Initiative

This collaboration is part of BGaming’s ‘When Art Meets Gaming’ initiative, now in its second year following successful exhibitions at major industry events in 2023. The initiative highlights the studio’s commitment to blending creative artistry with gaming content. Visitors to BGaming’s booth can expect to see large-scale displays of Mr Cenz’s artwork. The artist’s creations will also be featured on limited-edition merchandise and gifts for BGaming’s partners, offering a unique blend of art and gaming.

In addition to the artistic showcase, BGaming will debut its latest game, Aztec Clusters, developed using streaming data insights from Casinolytics. The team has planned engaging activities and interactive elements to celebrate this new release, along with demonstrations of its extensive roadmap.

Statements from BGaming and Mr Cenz

Marina Ostrovtsova, CEO at BGaming, expressed excitement about returning to ICE London: “We are returning to ICE London this year as a bigger and better studio, excited by our huge growth in 2023. We remain committed to building creative experiences for our players and nothing demonstrates this better than our popular local artist collaborations. We have teamed up with Mr Cenz to design an energetic stand that we are sure will inspire partners old and new, and spark inspiring conversations for the year ahead.”

Mr Cenz shared his experience: “It was a pleasure to work on this project. Interpreting the characters in my style was a big challenge, especially the animals and cacti. I’m used to painting in a more photorealistic way, but in this instance, I enjoyed going back to my graffiti roots and combining this with an illustrative approach. The characters were fun to paint, and I really enjoyed bringing them to life with my unique, futuristic and funky flow.”

Conclusion: A Meeting of Art and iGaming

BGaming’s collaboration with Mr Cenz is indicative of a growing trend in the iGaming industry: the fusion of art and gaming. Such collaborations bring a fresh, creative perspective to the gaming world, enhancing the user experience and adding a unique cultural dimension to gaming content. This trend underscores the industry’s commitment to innovation and the importance of engaging players on multiple levels, beyond just the gaming experience.

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