Date: 21.12.2023

by Antoni Majewski

Bragg Gaming Group Expands in Brazil with Superbet Partnership

In a significant move for the online gambling sector, Bragg Gaming Group has announced the launch of its aggregation platform with Superbet in Brazil. This partnership marks Bragg as a leading player in one of the world’s most dynamic gambling markets.

The collaboration between Bragg Gaming Group and Superbet extends beyond third-party content from industry-leading providers. Bragg is also supplying Superbet with its own proprietary games portfolio, featuring hits from its in-house studios, Atomic Slot Lab and Indigo Magic. This move not only enhances Superbet’s offerings but also solidifies Bragg’s footprint in the Brazilian market.

Anticipating Brazil’s Online Gambling Legislation

With Brazil on the cusp of a major reform that could regulate online sports betting and gambling, Bragg is positioning itself strategically in anticipation. The impending legislation could transform Brazil into the most significant new regulated market for the global online gambling sector in 2024, presenting vast opportunities for operators like Bragg.

This latest venture in Brazil follows Bragg’s successful launches with Superbet’s Happening platform in Serbia and Belgium. There, Bragg provided content aggregation for Superbet’s online casino brands, and, demonstrating the company’s capability to adapt and succeed in varied markets.

Statements from Bragg and Superbet Executives

Matej Nemec, Commercial Director at Bragg Gaming Group, commented on the expansion: “We have already seen tremendous growth with Superbet through aggregation partnerships in several countries, and this Brazilian launch is another important milestone which throws a spotlight on Bragg’s position as a leading supplier in this fast-growing iGaming market. We offer a wide portfolio of casino content that has already proven popular with local audiences in LatAm, and this partnership will further our ambitious growth plans for the region which will be a key focus for us in 2024.”

Adam Shaw, Chief Revenue Officer at Superbet, shared his enthusiasm: “Brazil is set to be a market with great potential once it’s regulated and we are gearing up to offer local players the best online experience. Bragg’s aggregation platform supplies us with a diverse portfolio of proprietary and exclusive content as well as games from the industry’s most popular providers and we are thrilled to partner with them in Brazil.”

Our Comment on the Article

The strategic partnership between Bragg Gaming Group and Superbet in Brazil is a testament to the evolving dynamics of the global online gambling market. With Brazil poised to become a major player in the regulated online gambling sector, this collaboration is both timely and promising.

Bragg’s extensive portfolio and Superbet’s operational expertise could set a new standard in the region. However, the success of this venture will largely depend on the final shape of Brazil’s online gambling legislation and the adaptability of these companies to the local market’s unique demands and preferences. It’s a bold move that could redefine online gambling not just in Brazil, but potentially influence trends across the global iGaming landscape.