Bragg Gaming Group Reinforces Dutch Market Presence Through Extended BetCity.nl Partnership

This extension solidifies Bragg’s position as a key player in the market, providing its Player Account Management (PAM) platform to the leading Dutch operator until 2025.

Exclusive Content and Product Delivery

Under the terms of the extended agreement, BetCity.nl will maintain exclusive access to Bragg’s extensive content and product delivery services.

This includes a rich suite of proprietary and aggregated casino content, along with innovative sports betting products, ensuring that BetCity.nl remains at the forefront of the industry in the Netherlands.

Expansion and Integration

The partnership will also see Bragg Gaming Group broadening its offerings by integrating with a variety of new iGaming suppliers.

This initiative is set to enhance the localized content portfolio available to Dutch customers, further tailoring the gaming experience to regional preferences.

Matevž Mazij, Bragg Chairman and Chief Executive Officer, said, “As reflected in BetCity.nl’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago. We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.

“In the meantime, we look forward to powering the continued success of BetCity.nl, as we continue to further enhance our content and product offering for the Dutch market where we are proud to be a leading iGaming supplier.”

Our Comment on the Article

The extension of the partnership between Bragg Gaming Group and BetCity.nl represents a strategic move that reinforces both entities’ commitment to the Dutch iGaming sector.

Bragg’s PAM platform and its exclusive content and product delivery services are pivotal in driving BetCity.nl’s market leadership. The planned integration with new suppliers underscores a forward-thinking approach to growth and customization.

This collaboration is a testament to the strength of Bragg’s offerings and its adaptability in a competitive market, promising an exciting era of innovation and success for the Dutch online gaming landscape.