13.03.2024

by Kajetan Sawicz

Bringing the Thrill of Netflix’s Hit Series to the iGaming World

In an exciting development for fans of online gaming and popular culture, Light & Wonder, Inc., a leader in the gaming and entertainment industry, has announced the launch of a new online slot game inspired by the globally acclaimed Netflix series, “Squid Game.” Titled “Squid Game: One Lucky Day,” this game is set to make waves in the UK and Europe through an exclusive release via Bally’s Interactive.

Innovative Gameplay and Features

“Squid Game: One Lucky Day” is not just another addition to the plethora of online slot games; it is a groundbreaking 5×4 reel slot with 40 win lines that promises to immerse players in the suspenseful and competitive world of the “Squid Game” series. The game boasts three bonus rounds, each inspired by the series’ most memorable challenges: Red Light Green Light, Glass Bridge, and Tug of War.

In the Red Light Green Light bonus round, players face the nail-biting decision of how many steps to take, balancing the potential for higher multipliers against the risk of being caught. The Glass Bridge round tests players’ intuition and luck as they choose their path, with each successful step enhancing their game with free spins, wild upgrades, and more. The Tug of War round adds an exhilarating twist with free spins and dynamic wild reels, capturing the intense competition of the series.

A Strategic Move in iGaming Content

Initially, “Squid Game: One Lucky Day” will be exclusively available to players in the UK and Europe through Bally’s Interactive, providing a unique and early access experience. After this exclusive period, the game will be accessible on Light & Wonder’s extensive content aggregation platform, making it available to a wider audience and offering an unparalleled gaming experience.

The release of “Squid Game: One Lucky Day” is a strategic step in Light & Wonder’s ongoing effort to enrich its iGaming content and forge significant partnerships with renowned brand and media creators. This game is a testament to the company’s ability to blend popular culture with engaging gaming experiences, setting new standards in branded online slots.

Dylan Slaney, CEO of iGaming at Light & Wonder, expressed pride in the team’s ability to encapsulate the essence of the “Squid Game” series into an immersive online slot game. “Our in-house teams have done a superb job capturing the essence of the series in ‘Squid Game: One Lucky Day’, the latest example of how we are able to combine fan-favorite shows with immersive gameplay. It’s a landmark game we are proud of and which we believe will resonate strongly with our operator partners and their players globally,” Slaney stated. This game represents a significant achievement in blending entertainment with online gaming, offering a unique experience to players and operators alike.

Our Comment on the Article

The introduction of “Squid Game: One Lucky Day” by Light & Wonder marks a pivotal moment in the intersection of entertainment and online gaming. By leveraging the immense popularity of the “Squid Game” series, Light & Wonder not only taps into the show’s existing fan base but also paves the way for more immersive and story-driven online slot experiences. This game is a prime example of how iGaming can transcend traditional boundaries, offering players not just a chance to win but to be part of a narrative they love. The strategic partnership with Bally’s Interactive for the exclusive release underscores the potential of such branded games to create buzz and attract players seeking more than just a gaming experience but a connection to their favorite entertainment phenomena.

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