CBA League Extended Partnership with Sportradar

Partnership Details and Goals

Announced on April 11, 2024, in Beijing and St. Gallen, the extended partnership will utilize Sportradar’s extensive network to distribute over 550 CBA games globally.

This includes regular season and postseason games, along with highlights and short-form videos across various media platforms like broadcasters, streaming services, and over-the-top (OTT) platforms.

Sportradar will continue to include deploying a suite of technological solutions aimed at protecting the competitions from integrity threats such as match-fixing and betting fraud, ensuring a fair and competitive environment.

Executive Insights

Shirley Lv, who spearheaded the broadcast rights negotiations for the CBA League, expressed enthusiasm about the renewal: “We are delighted to extend our partnership with Sportradar and believe it will provide enriched possibilities and further awareness for CBA League, given the company’s extensive experience and recent track record.”

Ben Turner, Sportradar’s Head of Sports Content and Partnerships in APAC and Head of Global Basketball, emphasized the strategic alignment: “Sportradar is the unparalleled partner to propel CBA League towards previously untapped levels of global visibility. Together, we will continue to unlock immense value through our content offering, fostering growth and engagements across diverse markets.”