Date: 15.04.2024

by Adam Dworak

Checkd Dev Launches Innovative Mix ‘N Match Betting Solution with Paddy Power

Checkd Dev, has deepened its partnership with Flutter Entertainment’s Paddy Power. The collaboration has led to the creation and successful launch of the Mix ‘N Match betting solution.

Mix ‘N Match revolutionizes the betting experience by enabling users to assemble combination bets swiftly and intuitively. It offers pre-configured betting opportunities that can be personalized using easy-to-navigate filters.

Seamless Integration and User-Centric Design

The success of Mix ‘N Match builds on Checkd Dev’s previous accomplishments, including the Smart Acca iFrame product licensed to top-tier operators like William Hill and Sky Bet. The latest API iteration advances this proposition by facilitating the packaging of multiple single-event combinations into a single bet.

Available markets include 1×2, Both Teams to Score (BTTS), fouls, shots, shots on target, goalscorer, and cards, covering major leagues and competitions. Additionally, the Bet Shuffle function introduces a dynamic element by generating new betting opportunities on the fly.

Leveraging Data for Enhanced Betting Decisions

Mix ‘N Match utilizes official Opta data to offer rapid-fire data visualization insights that assist users in making informed betting choices. This smart use of historical and real-time data not only improves the betting process but also drives better conversion rates for the operator, ultimately leading to higher user retention and satisfaction.

Industry Expert Opinions

Adam Patton, Managing Director at Checkd Dev, stated, “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”

Rob Elliffe, Head of Product at Paddy Power, commented on the collaboration, “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”

Our Comment on the Article

The launch of Mix ‘N Match by Checkd Dev exemplifies how technological advancements and strategic partnerships can create tools that not only meet the evolving demands of the betting industry but also enhance the overall user experience.

This tool’s ability to simplify and personalize the betting process through intelligent data utilization sets a new standard in the industry, promising to influence future developments in sports betting technology. As this product continues to gain traction among users, it will be interesting to observe how it shapes betting behaviors and strategies in the competitive UK market.

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